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- Unilever goes Wild!
Unilever goes Wild!
9 figure acquisition news and more in the latest Marketing Waffle.
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Hello marketers ☕🧇
Let’s get into today’s hot news.
🧴 Unilever Acquires Natural Deodorant Brand Wild
Unilever has acquired UK-based natural deodorant and body care brand Wild Cosmetics for nearly £100 million. Founded six years ago, Wild specializes in refillable, plant-based products aimed at reducing single-use plastics. The acquisition aligns with Unilever's strategy to invest in premium, sustainable brands. Wild's co-founders will continue to lead the company, leveraging Unilever's resources to expand distribution and product development.
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