Welcome to Marketing Waffle 🧇

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June 13, 2023

Hello Marketers 👋

Firstly, thanks for your precious time! Secondly, a big thanks to whoever probably sent you a link to this humble weekly newsletter covering all things marketing.

What do we aim to cover here? A bit of marketing opinion, spliced in with the top facts, articles, and much smarter people’s opinions to keep you abreast with the latest marketing developments. We’ll try not to keep waffling on… 🧇

As your anonymous editor, I’ve found keeping up to speed with everything happening in the world of marketing quite daunting, or just a jumbled mess of jargon and aloof writing. We won’t be doing that here, (please shout if I do let this get to my head) as we’ll dissect everybody into layperson speak, innit.

So, without further ado…

Having a Vision (Pro)

So you’ve almost certainly seen the recent Apple launch of their latest product, the Vision Pro.

Now we’ve all had ideas of what the future may look like, and how we may interact with our surroundings, but did we foresee our lives having a device strapped to our face as an enhancement? No, probably not, unless you’re a bit unhinged, or a Product Manager at one or two companies.

The first issue - the price. Starting at $3,499. There’s no decimal point misplacement. That’s the best part of a month’s wages going up in very real smoke.

Secondly - we as marketers look at the slightly more nuanced messages conveyed in adverts. I hope it’s not just me who watches adverts… anyways, there was a dystopian swing and a miss.

To many, this image is just a father and daughter playing in the kitchen. However, could this be the future of parenting? Are we going to more disengaged from human interactions than ever before? I’m sure you’ve got your hand near your phone right now… it also appears augmented reality doesn’t translate into real goalkeeping skills.

To me, there’s excitement at the prospect of a genuinely cool piece of tech coming into our lives that could be fun, entertaining, and make processes in life easier. But, we know how horrific phones are for human interaction - just have a peep at your screen time stat. Imagine effectively strapping one directly to your face to look at your friends and family in 4K.

Let’s see who buys this. I’m sure us marketers will have to figure out the experiential marketing we can use to penetrate a new market of AR/VR customers.

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Thanks for reading the first edition of Marketing Waffle. We aim to get better each and every time!