🧇 Short and sweet this week

Just a 30 second read this week!

July 31, 2024

In partnership with

GM Marketers ☕🧇

I hope you’re all enjoying your ‘hump day’ so far.

This week is short and sweet as the title suggests. So I’ll get into the two things to share this week.

Firstly


You’ve probably already read that extensive case study about performance marketing and how Nike have lost their way. No? It’s well worth a read!

Massimo Giunco is the former Senior Brand Director of Nike, so he has a fair bit of know-how about the subject area.

Not to blow my own trumpet, but much like I said last week - “USE THE FULL MARKETING MIX”. Now where’s my Fortune 500 CMO job?

And finally


A big thanks to our second sponsor, Betterment!

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