NotLovin that

Massive claims, or a lesson to learn? One to watch regardless.

In partnership with

📈 AppLovin Faces Scrutiny Amid Allegations of Unethical Practices

AppLovin, a prominent mobile app technology company, experienced a 12.2% stock decline following reports from research firms alleging unethical practices, including ad fraud and illegal tracking of children. While the company's CEO refutes these claims, the situation underscores the critical importance of ethical standards and transparency in marketing practices.

This serves as a stark reminder that ethical lapses can have immediate and severe repercussions on a brand's reputation and financial standing. Keep integrity and compliance, and you probably can’t go far wrong in business. Read the full story

Now, a word from our sponsor!

Learn AI in 5 minutes a day

This is the easiest way for a busy person wanting to learn AI in as little time as possible:

  1. Sign up for The Rundown AI newsletter

  2. They send you 5-minute email updates on the latest AI news and how to use it

  3. You learn how to become 2x more productive by leveraging AI

💡 Quick Marketing Updates You Should Know

  • The Pools Unveils Major Rebrand: The historic British betting brand, The Pools, has launched a new logo and marketing campaign to modernize its image and attract a new generation of customers.

    thesun.co.uk

  • Chili's Sees Sales Surge: Dallas-founded restaurant chain Chili's reported a 31% sales increase in Q4 2024, attributed to effective marketing targeting younger demographics and a revitalized social media presence.

    axios.com

  • Nook Expands Leadership Team: Marketing strategy firm Nook has announced an expansion of its leadership and service offerings, aiming to provide enhanced marketing strategy and execution services to clients.

    einnews.com