Hello Marketers ☕🧇

So I’ve been meeting lots of you in person lately.

Not that you’d know who I am, but that’s besides the point.

Having spent a lot of time at events, and in particular the Digital Marketing Conference (thanks to the Chartered Institute of Marketing), it got me thinking.

Are we doing good enough?

Undoubtedly, our worst critics are ourselves. You may already think you’re inferior to the peer with 20,000 LinkedIn followers as they copy and past Steve Bartlett posts every day, but let’s take a proper look.

I was fairly impressed by just how much people wanted to learn. Maybe this is a post-Covid revolution amongst professionals, or just a growing wave, but seemingly every conversation I had was inquisitive in nature. It wasn’t an awkward CPD trail for ticking boxes, or purely for the ‘jolly’ of being away from your desk. People really wanted to take away some sort of lesson from others.

Now, I had to sit through 6 hours of excellent talks so you don’t have to. What did I gather?

Yes, please take TikTok seriously if you can seriously commit to it.

Do actually learn how to use GA4 and not just reminisce about the old Google Analytics we all knew and loved.

And what I’ve always banged on about…

THINK ABOUT THE FULL MARKETING MIX

We all love to be a specialist to justify our existence, especially for those in the performance related side of things, but marketing is a truly bigger beast that just a single part. It really can be greater than the sum of its parts.

So don’t just triple down on TikTok cos it’s shiny and new. Have a proper PR plan with a strategy, and post on socials regularly, and send email marketing (with automations), talk to sales and customers, measure impact and do all the other stuff we love/hate to do.