Hello Marketers ☕🧇

In the latest shake-up for influencer marketing, brands are facing backlash for over-the-top promotional campaigns. The latest example? Poppi, a prebiotic soda brand, made waves (and not in a good way) during Super Bowl promotions by gifting influencers extravagant, branded vending machines.

So what’s the issue? Consumers are becoming increasingly critical of wasteful, excessive marketing tactics—especially during economic uncertainty. While influencer marketing remains a powerful strategy, blatant extravagance can alienate audiences rather than engage them.

We’ve heard enough about autehticity and being genuine, but there is some base of truth for this. Instead of grandiose, one-time PR stunts, brands should invest in meaningful influencer partnerships that resonate with their audience on a deeper level. Today’s consumers want relatable content, value-driven storytelling, and a genuine brand connection—not just flashy, expensive stunts.

📌 Takeaway: The era of “bigger is better” in influencer marketing may be coming to an end. Brands should focus on sustainable collaborations, real engagement, and storytelling that aligns with audience expectations.

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