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Hello marketers ☕🧇
It’s almost Friday! Keep on going!
Let’s get into today’s hot news.
📈 Unilever Amplifies Influencer Marketing to Build Consumer Trust
Unilever's new CEO, Fernando Fernandez, has announced plans to increase spending on social media influencers to address consumer skepticism toward corporate branding. The company aims to shift to a social media-first advertising model, raising its investment on these platforms from 30% to 50% of their total advertising budget. This strategy reflects Unilever's commitment to leveraging authentic voices to enhance brand credibility.
Read the full story here - https://www.ft.com/content/0f1e12d8-62c7-4f76-898d-61aa431e0b2e
💡 Quick Marketing Updates You Should Know
📺 Netflix Expands In-House Advertising Business
Netflix is doubling down on its ad-supported tier, developing proprietary ad tech to compete with Google and Meta. This move allows more control over ad inventory and improved targeting for advertisers.🛍️ Amazon to Introduce "Shop With AI"
Amazon is testing AI-powered shopping assistants to help users make purchase decisions based on real-time data, reviews, and price tracking. This tool could revolutionize e-commerce by providing personalized recommendations at scale.📱 TikTok Partners with Shopify for Seamless Checkout
TikTok is integrating a one-click checkout feature for Shopify merchants, allowing users to purchase directly from ads without leaving the app. This could significantly boost conversion rates for brands leveraging TikTok marketing.🎧 Spotify Tests AI-Powered Podcast Ads
Spotify is experimenting with AI-generated ad reads that adjust tone and messaging based on the listener’s preferences. This innovation could increase engagement rates for podcast advertisers.(The Drum)