Define success, please! 🧇

Please, please, please, please, please...

June 20, 2023

GM Marketers đź‘‹

I hope you’ve had a splendid and restful weekend off (especially to those of you who had Juneteenth off). But, we’re back to it as usual, and the world of marketing has had plenty going on recently. Now let’s tuck into your Weekly Waffle! 🧇

Defining success. Just breathe.

You may be client-side, at an agency, a solopreneur, or just a long-suffering jack of all trades in marketing, but we’ve all had earth-shattering moments in our careers where we almost feel like we’re breaking the fourth wall in an Office-style cutscene.

In a string of recent conversations, it’s become apparent some expectations for marketing is to be done without any goal defined from day one. Do you want leads, web traffic, email subscribers (yes please), video views? And, most importantly in so many cases, WHY?

For example, a product launch requires many prongs and considerations, from market maturity, USPs to LTV maximization. You’re launching a world first that’s just started manufacturing, got licensing, and the marketing department is now being told “market this thing”.

Our lives are incredibly busy, and our workloads don’t make things easier, especially with Goliathan challenges thrown at us with impossible deadline.

Breathe.

Stop.

Think.

Step. By. Step.

A reflective moment before speaking or sharing ideas can resolve so many queries and roadblocks that get raised later.

Take care 🧇

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