Beep beep, here comes a fine

Collusion, optimisation, and data!

April 02, 2025

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Hello marketers ☕🧇

Let’s get into today’s hot news.

🚗 Major Carmakers Fined £460 Million for Green Advertising Collusion

The UK's Competition and Markets Authority (CMA), in coordination with the European Commission, has fined 15 leading car manufacturers and two trade associations nearly £460 million for operating a cartel related to vehicle recycling and green advertising claims. Companies including BMW, Ford, Nissan, Toyota, and Volkswagen were found to have illegally agreed not to compete on advertising the recycled content of their vehicles, limiting consumer access to information on the environmental credentials of different models. ​

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💡 Quick Marketing Updates You Should Know

  • Microsoft Advertising to Deprecate Optimization Score: Starting April 8, 2025, Microsoft Advertising will begin phasing out the Optimization Score feature on its platform. Advertisers are encouraged to adapt their strategies accordingly.Microsoft Advertising

  • Kellanova Emphasizes Data-Driven Campaigns: Kellanova highlights the importance of trend and data-driven campaigns to effectively reach diverse audiences, underscoring the evolving nature of consumer behaviors and expectations. ​
    Kellanova